The Channel Surfers - Ep. 21 (Pt. 1) "Finding, Recruiting, and Onboarding the Right Partners"
Update: 2025-07-15
Description
🎙️ Episode: Finding, Recruiting, and Onboarding the Right Partners
In this episode of The Channel Surfers, we break down what it takes to build a high-performing partner ecosystem—starting with choosing the right partners. From avoiding common recruitment pitfalls to structuring a world-class onboarding experience, this episode is packed with actionable insights.
🔍 What We Cover:
• Why Partner Selection Matters
Learn why the wrong partner can stall your growth—and how the right one can scale it.
• Identifying & Qualifying Partners
Define your ideal partner profile, use smart tools for research, and filter for fit.
• Attracting Partners Who Align with Your Vision
Create a compelling partner story that cuts through the noise and sparks interest.
• Onboarding & Enablement Best Practices
Design onboarding programs that educate, engage, and equip your partners from Day 1.
• Quick Wins & Takeaways
Walk away with three tactical steps to level up your partner recruitment and onboarding.
Whether you’re launching a new channel program or optimizing an existing one, this episode is a must-listen.
In this episode of The Channel Surfers, we break down what it takes to build a high-performing partner ecosystem—starting with choosing the right partners. From avoiding common recruitment pitfalls to structuring a world-class onboarding experience, this episode is packed with actionable insights.
🔍 What We Cover:
• Why Partner Selection Matters
Learn why the wrong partner can stall your growth—and how the right one can scale it.
• Identifying & Qualifying Partners
Define your ideal partner profile, use smart tools for research, and filter for fit.
• Attracting Partners Who Align with Your Vision
Create a compelling partner story that cuts through the noise and sparks interest.
• Onboarding & Enablement Best Practices
Design onboarding programs that educate, engage, and equip your partners from Day 1.
• Quick Wins & Takeaways
Walk away with three tactical steps to level up your partner recruitment and onboarding.
Whether you’re launching a new channel program or optimizing an existing one, this episode is a must-listen.
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